SEO beyond books

SEO and SMO choose and use wisely!!!

2010-05-25T10:36:00.000-07:00

SEO and SMO.

SEO may be a familiar, although that probably isn't the case with SMO or social media optimization. But you should know that both SEO and SMO are essential in ensuring a high ranking for your website on the major search engines. Let's take a look at how you can put both to work for you in as effective a manner as possible.

Its not hard to choose if you know your objectives. As there are many type of website ans so SEO need are different. A webiste which actually for education and information may need more and more people and visitor to website where as a website which sell heavy equipments may not need just traffic to website as this may not be converted into sale which is the ultimate aim of any manufacturere or servcie provider.

SEO services helps websites to get ranked on specific keyword so that people can search you can inquire about your product or services which may eb converted in to sale. SEO takes time and also require lot of efforts to get any website ranked in search engines. Choice of kaywords are also important in this case coz some timewe choose wrong keyword and a visit is wasted coz vistor profile may not be fit for the services or product you sell. Like India Tarvel and Tours to India may invite two

different type of vistors. Fist type of visitor may be looking for information abot travel to india. In second case a vistor is actually intend to search for tours to India. So Vistor and keyword profiling is important in this case.

SMO on other hand is basically create awareness and traffic to website. More you do more you get. SMO indirectly also help in SEO coz it creates back links and that helps in SEO and ranking of your website. A reguler SMO with better contenet on website create great inpact on brand and rankings.

While SEO has been around for quite some time now, it is only fairly recently that SMO has come into widespread attention, as social networking sites have virtually conquered the online world. That being said, traffic generated by SMO tends to be less consistent than that which results from a properly implemented SEO campaign, although it may still be used to generate loads of traffic in a consistent manner.

What is going on

2010-05-06T12:29:00.001-07:00

So many things on net and google...Can't see where it is going but it good anyway...at least it help people to come close.

in reference to: seo india - Google Search (view on Google Sidewiki)

Do you need Top rank?

2010-05-06T12:25:00.001-07:00

I can help you to get TOP ranks....Its me kapsi....

in reference to: Google (view on Google Sidewiki)

What is SEO Copywriting, SEO Content Development?

2010-04-07T11:47:00.000-07:00

What is SEO Copywriting? Or SEO Content Development?

SEO Copywriting, is writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Well many copywriters do not follow the flow of english and add keyword to text as it is and fill the page which may invite google panelty.

Its purpose is to rank highly in the search engines for the targeted search terms. As google read page a text so other on page elements also should be optimised alog with actuall on page text. These include the Title, Description and Keywords tags, headings and alt text, Alt text, anchors etc.

In a way SEO copywriting is ON PAGE OPTIMISATION. Only Text writing may not help much.

Search engines want genuine content pages, so SEO Copywriting help you to diffrentiate from other and at the same time it help search engine to rank you better. Not like additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings. Many a times people add 100's of apges targetting individual keywords, and now google smart webmaster put these pages or some timethe whole site on panelty.

SEO Copywriting strengths:
When you search any keyword on google you will find that many website are in TOP ranking even you see less backlinks and other off page activity. If 2 pages are in the top 10 search results, one getting there by the SEO copywriting method and the other may be different search engine optimization techniques, they are both there because they match the engine's criteria (algorithm) quite well.

So SEO copywriting is much btter and cost effective then the other activity. It is fast in responce. If you hire a expert SEO firm who may know SEO copywriting and do othet ON PAGE optimisation at the same time then you will see that results are megical.

When the criteria is changed, the match that each of them had is necessarily changed.

SEO Copywriting weaknesses:
The technique only works for search terms that are not particularly competitive. For top level keyword you still need more off page activities.

Not all websites are suitable for SEO Copywriting. Many simply don't have option to add text on page.

Its fast but professional SEO copywriters are not cheap, therefore the cost of each page is significant. Since each page can target only one or two search terms, it would usually require a good number of pages to be made-over in order to target all the required search terms.

Some time you need to update text and that may change the effect on search engine ranking.Re-hiring a professional copywriter to redo the work once the changes have been made.

If a page is successfully optimized by SEO Copywriting, and is ranked in the top 10 search results for its targeted search term, then the optimization was worth the cost. But what happens when someone else decides to optimize a page from a different website for the same search term?

So you may slip in ranking. In that case you need Full and expert On page optimisation or Off page activities.

Tryied everything? Did you try SEO?

2010-03-10T09:45:00.000-08:00

In this competitive world companies trying hard to get more business and for that they try many media and techniques. Online is the new media that many firm are now trying to catch more customers. AS paid search market continues growing month-over-month and margins are shrinking. Now search egines also have the higher cost per hit and makeing more money then actualy seller. PPC as it seems easy so people try it most, but in long run it cost hell lot of money and if you really look at large segment of business you need a reliable technology that help ypou grow with less Investment nad gradually help you grow at low cost of web site maintenance and onine promotion expanses.

However, the majority of companies seem to avoid moving into SEO despite the popularity of the overall market size. Unless one someone actually check on to another company that’s doing well via SEO and many other promotional methpod then paid search.

SEO doesn’t require a huge investment, unless you hire a TOP SEO firm, that charges an excessive amount of money to have a new hire learn how to do SEO at your company’s expense in time and wasted resources. One must choose SEO partner very carefully, but once you have done the right selection, then you can see the future growth. If you look at your paid search bill and check on ROI, you will be surprised that the mrgin are shrinking now. Above all there are many players and you do not know where to go….Where as SEO help in taking all search egine together and help you grow in most of them.
Many SEO firms don’t offer audit services, except at a very expensive level. But if have a good onsultant to come in and provide a one-time audit to help you see where you are and what it will take to get some decent exposure VIA all media (PPC or SEO).

There are many way to get SEO done:

What is Backlinking? What is good Back links?

Does Keyword tag Help In Ranking?

Plan SEO Marketing for better ROI on SEO investment!!!

How to get your website in TOP Position!!!

Does keyword density work for Good Ranking?

2010-02-18T01:22:00.001-08:00

Before i reply this, first we need to know what is keyword density? It the 5 of the text or similar text present in a fix sequence on a page like IF we write “Learn Good Food making” 4 times and “how to make good food” 2 times the Good food is there for 6 times and density of this “Good Food” Keyword may be higher then the other.

Now many SEO books say that a 3 to 5 % relevancy is good for a page. Wow in that case a page can be ranked anyway by typing a keyword 5 times….NO WAY.

IF you have a niche website than you just need a natural flow for a keyword or set of keyword on a page with little OFF PAGE work link back links etc. And you are done. But if you have a competitive field website then it not %age that works more but a set of rules are there.

What i experience that if we are targeting large number of keyword for a page its not important that every keyword must have 3 to 5% density in fact in most of the cases for large page with more keyword that a keyword is good if it has even 1% of density. Now even if you have it more than 3% that will not guarantee that you will be ranked. Mind it!!! Google do not like keyword stuffing and may ban your website or put that on penalty.

Sites that has very less competition and niche, has an edge with keyword densities.

At this phase, I think a little bit of keyword density is okay, I do not suggest to follow 5% or 7% density guidelines. It should rather be natural, and as per competition to website.

Does Keyword tag Help In Ranking?

2010-01-29T11:45:00.000-08:00

Many people still be worried how Google uses (or more accurately, doesn’t use) the “keywords” meta tag in ranking web search results. Suppose you have two website owners, Jack and Jill . Jack runs a company called JackCo and Jill runs JillCo. One day while looking at Jill;s site, Jack notices that Jill has copied some of the words that she uses in her “keywords” meta tag. Even more interesting, Jill has added the words “JackCo” to his “keywords” meta tag.

Should Jack be concerned?

At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking.

So, Does Google ever use the “keywords” meta tag in its web search ranking?
Ans is, In a word, NO. As many people are stuffing this tag more and more using competitor name also some time. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from google main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in google search ranking at present.

There are many META TAGS that google care.

This tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results.

While technically not a meta tag, this tag is often used together with the “description”. The contents of this tag are generally shown as the title in search results (and of course in the user’s browser). More information

Many more like :

So does Description Meta Tag helps with SEO. Well, the answer to that question depends. What is your definition of SEO? Is it just increasing your site’s search engine ranking; or is it increasing your site’s search rankings, visitors, quality of visitors, and conversions? Well if you answered the latter – as you should have – then the answer is yes it does help with search engine optimization!

So how to rank well and use keyword? You must use keyword in Desc but in a decent manner with desc of firm services also, not just stuffing them hard. Also you must use the same In title and in the content of the page. Now i m not going to tell you how? You must be smart enough to use them well!!!

Just watch this Video http://www.youtube.com/watch?v=jK7IPbnmvVU

What is Backlinking? What is good Back links?

2010-01-29T11:44:00.000-08:00

Now a days many SEO firm are not really do real SEO rather Busy in creating Back links. And how actually these back links help? So much of said and so much is done but many site with so many back links are still not ranked. You will see some site with less links are in TOP positions. Now why?

Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity of links, quality of links, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s webmaster guidelines and can negatively impact your site’s ranking in search results. Examples of link schemes can include:

* Links intended to manipulate PageRank
* Links to web spammers or bad neighborhoods on the web
* Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
* Buying or selling links that pass PageRank

Way out : You can have a Link page but that should be limited to few number of links and pssibly link should be placed in a text content rather like a LIST.

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors?

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.

You can submit the URL of site again. Also If you submit the pages where your link are placed it can be indexed fast and get you link in short time.

We at CNET Infosystem help you to have best quality links strategy rather just Bang of links which is wate of time, money and in fact in future it may be harmful to your website.

How to get your website in TOP Position!!!

2010-01-23T01:54:00.000-08:00

Now a day everybody need website and of course it should be TOP in search engines. Well that's a dream of every website owner. Once your website is in search engine for few keyword that are relevant to your business, you can see that many people are now visiting you and your business start rolling on fast track. But how you can get it done!!! i mean what is the magic behind doing SEO and getting the website in TOP position in search engines.

Many people and even SEO firm also do SEO by books. By books i mean by Rules set by some known and un known web masters, SEO experts, SEO guru’s and so on….

First fo all its not magic. It’s a intelligent work that you can do on your website. It does not really matter that what all SEO activity you do to get your website ranked but, what you actually need to get it ranked. It can be done. I’ve done it many times for almost all type of industries.

If your website is not a Global or sale products world wide then targeting on TOP level Global keyword is not a good idea. Choose the keyword carefully. Like If you provide cargo service in London Only, then target on local keyword Movers company london, rather just Office movers, Removal services which are very competitive and take very good time and efforts to get ranked.

You most of the time do not need all type of OFF page activity. So pls choose carefully thatw hat all off page activity you need. For local search MAP Optimisation s a good idea and its easy to do. Just MAP your site, business with Google MAP, put description that has basic local keyword in that, Company name. Add some reviews to MAP optimization and contents.

As per my experience, you must have a SEO compatible website (NOT any Cheap CMS) coz in entire SEO process ON PAGE OPTIMIZATION has more then 70% role in ranking.

In ON page optimisation just be sure that you have placed the Middle level competitive keyword also in keyword tag. Not just TOP level single word keywords. Make sure that page content should be as per the keyword for that particular page. For this you need not to be really worried. If a page talk about Golf Bags, then Put Keyword for Golf bags only. Do not add broad category like Golf accessories in keywords.

For checking right keywords you can use Google keyword tool. Its easy and also give idea about Competition on keyword. So you can start with low competitive keywords and then gradually take up more competitive keywords. Some time few keyword has good traffic but low competition, so you can use that keyword better.

Just adding Meta tags or keyword will not help alone. You need to update the text or add some text. As many online shopping website just diplay Producst Image and Description of the same. You must add some text to apge related to producst and keywords.

You must know that ALT tags, TITLE tags have great role in Keyword relevancy and so in ranking. Add some good anchor to the page.

There is no secret, but rather, it’s just knowing what to do. First thing that you need after ON PAGE is to get back links for your site. Mind it now reciprocal links are not really good so few one way good links will help more then 100’s of reciprocal links. Make sure that you link back to your website with right keyword that you wish to rank. One way link means that you do not give link back to your website b ut to some other website.

For linking you can also use article writing. And post these articles in many of good article postings websites with anchor text link within the article linking back to your website.

Suppose you sell a certain brand name of dress shoes so anchor links as “ABC Dress”, you are actually customers / users who are looking for another brand or line of shoe.

There are many more way to do SEO and get site ranked but above are most important activity which must be done carefully. get more and more back links and see the ranking rising if site ON page SEO is done properly.

Plan SEO Marketing for better ROI on SEO investment!!!

2010-01-23T01:53:00.000-08:00

You establish a business and now how you sell? You do marketing, print ad’s, Electronic Media ad’s, POP material, Kiosk, hording and many more. How you estimate your sale and brand equity by this? Yes you set goals. AS its your investment on marketing of your product. If you want your investments to be successful, you should set a few goals. Without goals, you can not know what you are investing for? Your goals give you motivation, and help you assess if you are heading on the correct investment path for Right Return on Investment.

SEO is a new age marketing. It has now many dimensions like SMM, SMO, Internet Marketing etc. By setting WEB marketing or SEO investment goals, you are defining why you are investing. For traffic on your website or just rankings. You also need to see that is that traffic is relevant or fit to your business. You need to refine on actual segment that need your product or service. If you offer service in UK then traffic from other part of globe is waste. You are establishing a time frame for your SEO investments. By doing this, you are able to see what investments are appropriate for your goals. You are also able to check the progress of your investments to make sure that they are on track towards your investment goals. In SEO there are short term and Long term Goals. And it also depend on budget. Most of the firm look for single or two word keyword to be TOP no matter they actually bring real and relevant traffic. Mind it, these keyword are very hard to rank and take good time and money.So you get Return in long run. So setting up short term goals will help you to put your product and service in TOP ranks in little time for that invest on Middle or low level competitive keywords, which are easy to rank and cost of SEO is also less.

Now there is a problem ins selecting the right firm to do SEO. Few tips.

First check if they them self are ranked anywhere.
If they have and portfolio and they are ranked on good relevent keyword nut just on keyword that has no traffic. You can check keyword at https://adwords.google.com/select/KeywordToolExternal
Company must be little OLD and have sound record.
By thier communication you must be able to see if they have expertise on site analysis, how Dynamic website work, And what all SEO activity means and do.And also if you actually need all SEO activity. As many site do not need all activity so choose right mix and that will help to cut down the cost.
Like if you have funds more than one major financial goal. You need to make your money decisions wisely. It may be that you need to avoid large expenditures that are not necessary. Your house needing a new roof is unavoidable. But a new plasma TV for your home isn’t necessary right now. Similarly its always good that you first do the Initial testing by small budget and that also will help you to test the SEO company capabilities.

But you must fix the goal. Like

> You need just traffic, any.
> You need relevant traffic. May be just Local Traffic.
> You need rankings and traffic both.
> You need just Branding and Traffic.
> Having more than one goal just means that you need to work a little bit harder. Conflicts may occur, but by managing your goals and investments, you can work them out.

At CNET Infosystem we help our customers to choose right mix and right goals for SEO expert services.

On Page Optimisation : A key to success

2010-01-23T01:50:00.000-08:00

There are people who are concentrating on linking more then the actual SEO. My research shows that on page optimization is much stronger then the off page optimization. That help you to get ranked in many other SE including GOOGLE.

Many SEO COMPANY are now understanding the most powerfull tool "HUMAN INTELIGENCE" then the automated tools and same old fashioned SEO practice.
Many People think that linking of web site is more important then any other SEO work. Do you thing that is really true? Some people think robots along can do it... Some people think meta tags is the key...

Just check with few site in same category many site are coming top in ranking even they have less links and the site that is coming on third page have more links. ....So why this happen? What is the mantra of Guaranteed Ranking? SEO is a typical process, and it is a blend of or i should say a well intelligently defined combination of all SEO process like .....Title, META description, META keywords, throughout your page and the ALT tags when using images, Contents, Text etc....

Is PR Important?

2010-01-23T01:47:00.001-08:00

Some time i think that why few people have more traffic even if they have poor PR and back links. I also wonder why sometime few site do more business then the site which are highly promoted and even ranked. YES linking and blogs etc help your site in better visibility, but if your site contents and structure is not in proper shape, it can be ranked and will not have good traffic.

Other main thing i this the choice of keyword. Some time we think that normal keyword which comes in our mind have more traffic but on search engine it is most of the time different what we think. Like "Copper cabel" have less hits then many other similar keyword.

Second thing is important is, choose targeted keyword/key phrase rather choosing TOP level keyword which some time generate non required traffic. Like if your are providing service in JAPAN only then choosing global keyword is more expensive and it also take great efforts to get ranked. And generate less business for you.

Future of Social Media Marketing

2009-12-02T09:58:00.000-08:00

Future of Social Media Marketing

How To increase Website Traffic?

2009-11-18T03:34:00.000-08:00

You have a website and now you want traffic on your website. Assuming that you have a site which google can easily crawl, with simple layout and contents that are google friendly and also emphasize is to build on topic content that will attract good quality relevant links, and then to promote that content so that people will see it.
Add basic SEO things like meta tags like title, description and keyword on each page. Use page content wise keywords and which actually people type. You also need to make sure that the phrases your site is targeting are indeed phrases for which people search, but that they're not so competitive that you'll never rank for them.
Building a site up to the point where it will rank for competitive terms can take several years, and a lot of work.

You need to promote site VIA various Internet Marketing tools.

Increase website traffic

2007-12-11T06:19:00.000-08:00

Most of SEO firm push the thought that Exchanging links with other websites is a best way to increase traffic to your website and also the PageRank, but results are just not what we expected. Many SEO firm and site owners do not know the techniques needed to increase website traffic. If this is the case why many site with Good links are not in good position. Choose a SEO Company that just not do linking or basic SEO.

PAGE RANK:

Higher Page Rank make site Higher Search Engine Positioning and More Site Traffic

The most powerfull thing in SEO is to Fully Optimize Your Site using basic search engine optimization techniques.

Keyword Rich Title - Most people use Welcome to Online shopping or similar keywords as title or company name. This should be a carefully researched term or key phrase people would search for in the search engines that would lead to your website.

Rich Content - Don't try to fix many topics in one page. If possible then Concentrate on one or two topic per page, using your keyword rich content.

Use Text Links - Try to use specified keyword based links like Finecial service provide, or Finecial service provide in Cyprus.

Page of Links - You must have visible link of all resources and link page on Home page and possible then in all pages.

MOST IMPORTANT : You must keep a proper ratio of links, alt and acnchor text so that page should not look like junk or may have less keyword relevancy.

Techniques for Link Exchange
Banner / Image Links
Text Links Using Anchor Text
Plain Text Links
Adding Title Tags To Anchor Text
Banner Or Image Link Adding Title & Alt Tag